The Widen Your World Story     
     
Let's Talk About Me 

     In 1962, my father bought a sliver of land on the northwestern shore of Lake Bryan, near the southwestern border of Orange County, Florida.  Two years later, Walt Disney Productions purchased a major tract of property 1/8 mile to the north.  The house my father built in 1967 ended up being less than a mile from Walt Disney World Preview Center that opened in 1970 and the WDW Village complex that opened in 1975.  My brother Brian* and I spent our formative years in that house and the all-but-literal shadow of a brand new WDW.  The closest playground was at the Lake Buena Vista Travelodge, the closest post office was in the Preview Center building, the closest medical facility was the same walk-in clinic where sick WDW visitors were sent for treatment.  The nearest restaurants and stores - even the Stuckey's - were also on or surrounded by WDW property.
The closer I get to you Harbinger-by-mail Yours truly earning $3.50 per hour...clearly nothing to smile about Brian's last paid gig on WDW property - cutlassing for FotoToons

     So Disney's dominance in our childhoods was pretty ghastly, but we didn't know anything was wrong.  We just - as with any other kids our age - liked the monorails and the Magic Kingdom.  I had nightmares about swimming with Jungle Cruise hippos and Brian wondered what was back there beyond the musty dark Haunted Mansion portal from whence doom buggies flowed endlessly.  And we could not get enough of If You Had Wings, because it was free and absolutely mesmerizing.  Beyond those fixations, however, WDW provided us with an introduction to - or a prism through which we came to view - significant aspects of the world around us (foreign cultures, U.S. history, space exploration, classical music and English literature among them).  The main difference between its impact on us as individuals was that Brian, being a paranoid hedonist, thought WDW was pretty much the ultimate pleasure zone (full of patently non-threatening fun) and I, an antisocial idealist, regarded it as the perfect example of how the rest of the world should be: immaculately planned, strikingly efficient and unfailingly cordial ... even to someone of a contrary demeanor.

    Many other people had already made that observation.  Long before WDW opened, California's Disneyland had been lauded many times over for operating under aesthetic and functional principles of the highest order.  The formula was repeated in Florida, only on a larger scale, displacing alligators along with orange groves and giving the master planners a chance to shape thousands of acres as they wished.  They started off wonderfully.  The original WDW's architecture was non-confrontational; each individual feature complemented the next; transitional areas and open spaces were pleasantly landscaped; traffic flow (both human and automotive) was logically configured; employees were well-groomed, well-spoken and friendly - almost to a fault.  The company took great pride in such assessments and made sufficient mention of the effort required to ensure utopian outcomes in its press materials and souvenir publications.  For an effete misfit like me growing up around a place like that, it was Pollyanna from day one.

     Even after we moved to Windermere (several miles north of WDW) in 1978, the proximity was still telling.  On summer nights we heard the Magic Kingdom's fireworks from our bedrooms.  We ran into Michael Iceberg at the post office and played Pac-Man at the Ready Market while Bob Matheison bought milk.  It's a testament to our mother's fortitude that our visits to the park remained frequent; she single-handedly couriered the two of us out there for twelve-hour stretches several times a year.  And although neither of our parents ever worked for Disney, every third person in our neighborhood and schools did, had, or - as was our case - would.

     In 1980 I wrote to WDW inquiring about the possibility of a future job (I was eleven, i.e., a somewhat sad and damaged youth).  They sent me this handout outlining how one is "cast for a role in the WDW show."  I flaunted it in front of Brian, who at that age had only ever received mail from Ranger Rick, and he expressed enthusiasm at the prospect of one day being a costumed character.  Unfortunately he said this in front of our father, who vehemently proclaimed that no son of his was going to "dress up like a damned chipmunk."  The outburst was so upsetting to Brian that he stabbed our father to death in a fit of anxiety**.  As Aunt Colette says, "La vie est folle!"

     By the time I was sixteen and legally employable, my disposition toward working at WDW had cooled.  I had seemingly outgrown my childhood ties to Disney and ensconced myself within a typical young man's framework of punk rock, the occult and girls.  But my first girlfriend, although she was a nice teenage witch who loved The Clash, worked at Mickey's Mart in Tomorrowland.  Life is like this: one week you put away your Fox & The Hound lunchbox, the next you are black-magicked into applying for a job at Disney World.  By November 1985 you are wearing white knee socks, pouring Cokes and serving fried fish in the Columbia Harbour House. 

     There was nothing less subversive in the way of a career, but it provided a fascinating re-introduction to WDW - approaching it from the tunnel system and crawling through its countless back rooms.  I got into dark spaces behind childhood preoccupations ranging from If You Had Wings' projector platforms to rainy Tiki Room picture windows.  The park turned into a giant funhouse, magnificent except for my costume and the tunnel's pungent odors (a third-world potpourri of dead birds, wet French fries, cleanser, urine and cigarettes).  Fortunately, at seventeen I claimed an elusive ounce of goth cred by landing a transfer to the Haunted Mansion.  It was the first time something I'd always wanted to do lived up to my expectations.***

     In fact, it was so maddeningly grand that I insisted Brian come out and join me as soon as he turned sixteen and finished his community service work.  Soon he was dressed like a Logan's Run paper boy, slinging cardboard-flavored pizza at the Plaza Pavilion and gazing with wonderment upon the massive bank of Wometco vending machines in the Main Street Break Room.  Yet he never wore a chipmunk suit, at least not for Disney.  Those were great years.  I trained at lots of other attractions (as a Jungle Cruise skipper I waded among the scary hippos), fell for other girls in polyester and took friends on ill-advised tours of off-limits areas.  Brian got turned on to pot**** and kept losing his wallet.

     When we worked at WDW, it was still largely as it had been in its first ten years; there were still many original employees lurking about, still the basic assortment of original rides and shows.  All these years later, anyone who grew up with WDW, worked there or visited often between 1971 and 1986 probably remembers it as an altogether different place than it had become by the early 1990s.  Undoubtedly there was far more to do at the resort by the time it reached its 25th birthday, but seminal aspects of its cohesion had slipped.  The distinct sense of personality that reigned before the prominent appearance of non-Disney brands, beginning with the construction of the Disney-MGM Studios in 1988, was eroded.  This went far beyond the tradition of corporate sponsors whose logos adorned the entrances of shops, restaurants and attractions; WDW later turned so heavily to outside influences for presence (Star Tours, Rainforest Cafe, McDonald's, et al.) that the line between its own entertainment legacy and that of others would be blurred and, perhaps, indistinguishable for its younger guests.  Other factors contributing to the transformation included a failure to keep the parks and resorts maintained to original quality standards, lapses in employee courtesy and growing visual discord in the form of postmodern architecture which broke dramatically from Phase One elevations and color schemes. 

     Although those developments were regrettable, the part of WDW's evolution that directly affected me was seeing attractions, shops and restaurants disappear or undergo strange alterations.  When the Mickey Mouse Revue was shipped to Tokyo in 1980, it didn't resonate too deeply because it wasn't being destroyed and seemed like it might come back someday (insert laughter), but it was weird.  In 1985, RCA's Home of Future Living (Space Mountain's post-show exhibit) was dismantled and replaced with RYCA-1, which was utterly hollow and hard to rationalize.  Two years later, while I was stacking Milwaukee's Best cans at the Ringling Academy of Base Art Studies, Brian called to tell me that If You Had Wings had been turned into an Eastern Airlines-less shell of its former self called If You Could Fly.  It really felt wrong; even though the ride's makeover and eventual closure were logical (it was tailor-made for a sponsor that pulled out), that didn't make the thought of it being gone forever any less sad.  It was like losing a really cool grandparent, except you don't ride most grandparents through a Puerto Rican fortress.  If You Had Wings was my first significant struggle with the concept of impermanence, and it was about to get worse as more WDW elements vanished or suffered perplexing overhauls with far greater frequency from the late 1980's onward - not just in the Magic Kingdom, but also at EPCOT Center and the hotels."Scrupulous Dave" Ensign and "Honest John" Foulfellow c. 1988"Miami Mike" Hiscano all but ignores a Swan Boat c. 1975

     Consequently it seemed urgent that I cultivate a lo-fi archive of things that hadn't been axed yet.  That collided with a habit of making crummy Xeroxed newsletters, yielding what may have been the first (worst) WDW-inspired fanzine: Jane, Our Teenage Daughter.  Based on the exploits of a guerilla-minded Carousel of Progress animatronic, JOTD ran afoul of the law four separate times between 1989 and 1990.  Although it wasn't clever or interesting, it did aid in my search for old WDW junk.  Before the end of my employment at Disney, I'd begun a timeline of things that had gone missing and obtained generous input from total strangers in the form of photographs, videos, and tapes of extinct attractions.

     This was the "Age of Dave and Mike" that you hear so much about but, just like the "Age of Enlightenment," don't want to know what it means.  That Dave is Dave Ensign, who has been my comrade in Disney rapaciousness for 20 years.  Not only does he claim half-ownership of a leafy hillside next to Frontierland's Indian camp, he is also an expert on solenoid valves, Jungle Cruise maintenance manuals, fiberglass, Tex Avery and gas station Cokes.  If one person could single-handedly resuscitate WED East or sculpt all the figures needed to make the Western River Expedition, it's Dave.

     Then there were a lot of other people who soiled their hands by associating with me in the early stages of this project:  Gerald Walker, Dave Hooper, Dave Smith, Mike Hiscano, Mike Cozart and Ross Plesset.  All of these gracious guys significantly expanded my knowledge of WDW back when I actually had time to absorb, retain and record the details.

     One thing I learned during this period of intense education was that some people in California who had grown up with Disneyland were paying tribute to that park's history in far more impressive ways than I could have hoped to ape for WDW, most notably the late Randy Bright's Disneyland: Inside Story and Jack and Leon Janzen's horrifically wonderful magazine,
The "E" Ticket.

     Bright's book was so cool because, although written by a Disney employee, it didn't feel like it had been approved or edited.  Bright was a WED "Imagineer" who worked at the park as a teenager.  His affinity for Disneyland, and its significance in his life, was fully apparent in his text.  He also compiled a fascinating appendix, entitled "Sequence of Disneyland Attractions," that traced all the major additions to the park since it opened.  Unfortunately Inside Story is no longer in print.

     The Janzens' massive grass-roots effort to drag out the most arcane facts about Disneyland are unsurpassed in the world of fandom.  Like Bright, they grew up with the park and were still infected as adults. They initiated a noble quest to produce a visual and written history of the Disneyland's earliest years which has brought forth scads of previously unseen images and stories from WED personnel who made it all happen.

     Having already written about WDW when introduced to
The "E" Ticket, I realized then that what I'd done was gibberish and, worse, that the Janzens would probably not be devoting much print space to Disney's Florida parks.  By that time it was also unlikely that Brian, having moved on to other employers (Church Street Station) and other interests (Nintendo), would join me in an East Coast brother-based venture along those same lines.

     After some stupid false starts, and with the crucial help of my wife Amy (references to WDW blueprints are only possible because she Erin Brockoviched at the Florida State Archives), I got off to a real start in 1994 with another crummy Xeroxed newsletter.  This time it was called Widen Your World, a phrase ripped from the last scene of If You Had Wings.  I offered free subscriptions on a "send me stamps" basis.  Within a year there were, inexplicably, over 100 people sending stamps and it was getting creepy.  At the same time Amy was learning HTML code and showing off.  With her assistance, WYW became a website in April 1996.  There are three main reasons why it's still here:

    > It puts me in touch with people I wouldn't otherwise know - people who have early WDW in their bloodstream and who have been incredibly helpful with their comments, memories and old photographs or have simply written to say they like the site, even if they're lying.

    > It's the most direct means of passing on my photographs, audio, video and written information with the widest possible audience.  I swore I would never try to make money with this stuff and so far it's worked out well.  And if you happen to notice that some people have taken content from my site and used it toward a commercial end, there's no need to ring the alarm.  I know, I just don't have the time to worry about it.   

    > Many people younger than me don't know what If You Had Wings was and might think the former site of 20,000 Leagues had always been a Pooh playground.  They're not likely to learn about these things from sources within the park itself.  Although there have been a few instances of WDW covering its own history, like 1998's WDW Resort - A Magical Year-By-Year Journey, accurate written records of WDW's past attractions (especially as compared to those for Disneyland) are scarce.  Take for example Bruce Gordon & Dave Mumford's Disneyland: The Nickel Tour, which upon its 1995 publication became the biblical account of one theme park's march through time (first editions of this thick volume sell used for up to $1500).  Jeff Kurtti wrote a more slim take on WDW's history, 1996's Since The World Began, but his first visit to WDW was in 1987 - at which point WDW was sixteen years old.  He acknowledged that fact in his book, the focus of which was on general WDW history vs. lost features, and hence left certain territory unexplored.  So even if WYW is not definitive or vital, it is helping to fill a gap. 
There are other sites out there now with a changed WDW as their raison d'être, which improves the odds that A) more obscure information, photographs, audio and video will enter the public arena and B) I will be heralded as a visionary and receive a wicked scepter that, when you look through a tiny hole at the top, shows Orson Welles piloting the Admiral Joe Fowler around Devil's Elbow.

     If you'd like to see some of the ingenious ways that other people are demonstrating an appreciation for early WDW elements, start with these sites:

    
Passport to Dreams Old and New               Virtual Toad              Utilidors Audio Broadcasting               WDW - A History In Postcards              Waltopia

    
Maybe WDW management will eventually get serious, as so many of its employees and visitors already are, about the nostalgia and - this was Miami Mike's idea - convert the old Preview Center building into an 'Early WDW museum.'  Until then people may choose to keep suffering along with my renditions.  In case you somehow didn't notice, this site has major drawbacks.  One is that it isn't updated often.  Another is that it's not comprehensive ... if there's nothing factually or visually new for me to add to the public record of past attractions, I put it off.  And then it's cynical, but after seeing Mr. Toad's Wild Ride gutted, the Penny Arcade turned into a store and former Swan Boat hostesses relegated to desk jobs, come on!  At eleven my reverence for Walt Disney and his corporate successors was ludicrous, now I just violently love their best work.  Once Roy O. Disney (who deserves tremendous credit for seeing WDW through to opening day after his brother died) was gone, fallibility slowly spread company-wide.  And although Michael Eisner was at the helm when WDW began to really change in nature, some of the same people who built the place shelved dynamic Marc Davis concepts, marginalized other huge WED talents and abandoned Walt Disney's most ambitious project (by turning EPCOT the city into EPCOT Center) a full ten years before Eisner arrived on the scene.  Other writers can present the "balanced" take on that; after hearing firsthand tales of how it happened, my Pollyana needs a good scrubbing.

     Today WDW is in a strange position; it's seeing some truly interesting and not altogether bad changes afoot.  Where things will head in the next ten years, with largely new management in place and show quality standards seemingly on the brink of a comeback, is kind of an exciting unknown.  We won't see If You Had Wings or Horizons reappearing, but maybe the Carousel of Progress will keep spinning and Spaceship Earth's cave people will live on for years to come.  And consider the possibility that they would have the good sense to rebuild Mr. Toad's Wild Ride on that patch of land that used to be 20,000 Leagues Under The Sea ... a move that could be made for a reasonable amount of money and would speak volumes to their fan base.  It could happen. 

* Brian was also born after my father bought the property, so why my parents opted not to use the same spelling of the name Brian as the lake goes down as one of those questions that follows you around, like "how long might this question follow me?"

** This is only partly true. 

*** I had not yet taken a prostitute to Ponderosa.

**** In 1980 WDW had 27,443,666 employees and half of them were constantly high.  As Walt Disney often said, that's twice as high as the island of Manhattan.