Norwich Florida Corporation, St Augustine, FL

The Norwich Florida Corporation made an interesting shrimp lure. It was hard plastic with a hinge in the middle to give it movement in the water. The box insert tells the fisherman to adjust the action of the shrimp by moving the location of the line tie. The shrimp came in an amber and a clear plastic. The same shrimp design was later made by Ben Smith after he bought the rights to the lure in 1950.